Adaptation.

Consulting firms, AI providers and software vendors compete for the value created by AI. Each starts from a different asset: client relationships and independence, models and pricing power, installed base and integration.

Adapting is not enough. The advantage goes to those who can fund their adaptation, cycle after cycle.

For a client, the strength of partners becomes a criterion: who will still have the means to invest in two years? Choosing an AI provider is also a financial bet.

• OpenAI, Anthropic and Oracle (2026), company reports
• Financial Times (2026)

• Strategy and business models
• Technology transformation and artificial intelligence